A Large FMCG Company

This FMCG Company with needed a communication solution to converge between its Head office and (4) Branch offices. Being a very dynamic market place its need was also to constantly communicate with its (100) stockist and C& F agent and several (1000) dealer and retailer. The need was to establish an effective communication between its offices, manufacturing facilities and sales outlets.

Video conferencing was made possible by installation of single point CODEC at the branch offices and the Multipoint CODEC at the head office. Medium of communication was ISDN with an option to upgrade to Internet Protocol (IP) in VPN.
The inputs from a 3CCD Ceiling Mounted Video camera and a wireless Lav microphone were fed to a steaming rich media content server. With this scheduling and making presentation were quick, easy and effective. Participants to these sessions could view the presenter and content simultaneously from a dial up or broad band either on demand or live. Apart from Quick launches and Region wise scheme announcements, this medium was also used effective for instant polls and feed back from the participants. This Web casting and Streaming formed the most cost effective solution for its growing & wide communication needs.